Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Jesper H. Nielsen

Jesper H. Nielsen

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My research focuses on how consumer motivation, learning, memory, and emotions affect consumer judgment and choice -- primarily within the context of advertising.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Communication, Language
  • Motivation, Goal Setting
  • Persuasion, Social Influence
  • Social Cognition

Journal Articles:

  • Nielsen, Jesper H. and Jennifer Edson Escalas (2010) “Easier Isn’t Always Better: The Moderating Role of Processing Type on Preference Fluency,” Journal of Consumer Psychology, 20 (July), 295-305.
  • Nielsen, J. H., & Shapiro, S. (2009). Coping with fear appeals through spreading automatic suppression. Journal of Experimental Psychology: Applied, 15(3), 258-274.
  • Labroo, A., & Nielsen, J. H. (2009). Half the thrill is in the chase: Twisted inferences from embodied cognitions. Journal of Consumer Research.
  • Nielsen, J. H., Shapiro, S., & Mason, C. (2009). Emotion and semantic onsets: Exploring orienting attention responses in advertising. Journal of Marketing Research.

Courses Taught:

  • Introduction to Marketing
  • Marketing Management
  • Marketing Policies and Operations
  • Marketing Research
  • Marketing Research for Managers
  • Marketing Strategy

Jesper H. Nielsen
University of Arizona
1130 East Helen Street
P.O. Box 210108
Tucson, AZ 85721-0108
United States

  • Phone: (520) 621-4902
  • Fax: (520) 621-7483

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