Primary Interests:
- Applied Social Psychology
- Attitudes and Beliefs
- Communication, Language
- Motivation, Goal Setting
- Persuasion, Social Influence
- Social Cognition
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Jesper H. Nielsen
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My research focuses on how consumer motivation, learning, memory, and emotions affect consumer judgment and choice -- primarily within the context of advertising.
Journal Articles:
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Labroo, A., & Nielsen, J. H. (2009). Half the thrill is in the chase: Twisted inferences from embodied cognitions. Journal of Consumer Research.
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Nielsen, Jesper H. and Jennifer Edson Escalas (2010) “Easier Isn’t Always Better: The Moderating Role of Processing Type on Preference Fluency,” Journal of Consumer Psychology, 20 (July), 295-305.
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Nielsen, J. H., & Shapiro, S. (2009). Coping with fear appeals through spreading automatic suppression. Journal of Experimental Psychology: Applied, 15(3), 258-274.
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Nielsen, J. H., Shapiro, S., & Mason, C. (2009). Emotion and semantic onsets: Exploring orienting attention responses in advertising. Journal of Marketing Research.
Courses Taught:
- Introduction to Marketing
- Marketing Management
- Marketing Policies and Operations
- Marketing Research
- Marketing Research for Managers
- Marketing Strategy
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Jesper H. Nielsen
University of Arizona
1130 East Helen Street
P.O. Box 210108
Tucson, AZ 85721-0108
United States
Phone: (520) 621-4902
Fax: (520) 621-7483